#fairtradechallenge

Did you know? Next weekend, 10-11-12 May 2019 is the World Fairtrade Challenge. It is a nice initiative that mainly serves to make people aware of the issue of fair trade, of the way in which small businesses that produce the goods we consume every day (coffee, cocoa, fruit juices, clothes and many many others) are often penalized, if not really robbed, by huge supply chains.
There is so much we can do, for example by choosing the products that have the Fair Trade logo, both in some supermarkets and in specialized shops. The quality is excellent (I’ve been using them for years), the price is reasonable and the profits are distributed much more equitably so that farmers and small business, the people actually doing the job, get a fair deal. But there’s even more. It’s not only about money, it’s about child labor, gender equality, climate change etc.

fairtradechallenge


I’m totally convinced that none of us have to be a martyr, a saint, much less a fanatic, but we can still help with little gestures every day, the ones that cost us almost nothing but mean so much for other people.

We are many small drops and together we can become the sea. Why give up this opportunity?

As for the World Fairtrade Challenge I’m talking about, it’s simply a nice and fun thing to do with coworkers, friends, family or by ourselves. If you work in contact with many people you can organize a public event, but a family breakfast is also perfectly fine. It’s what I’ll do, for example. More or less every country has its own site where if you want you can even request free gadgets to personalize your event. Then you upload some nice photos using the tag #fairtradechallenge et voilà, many people who previously had no idea what fair trade is, now know and maybe tomorrow some of them will make the right choice. Believe me, it may not look like much, but a little is more than nothing, right?

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